Consumer behavior in a post-COVID-19 world has dramatically changed the way goods and services are bought — which means the way businesses sell must change, too. This webinar examines what has changed and outlines the steps small business owners need to take to adapt to an e-commerce world.

This workshop offers an overview of the most popular online marketing strategies including social, search engine marketing, e-mail marketing and content marketing. For each strategy we’ll cover the types of small businesses it is best suited for, who should avoid it, how much it costs, how you can get started, and the results (customers) you can expect. We’ll take a look at real examples from area small businesses to provide insight and inspiration you can apply immediately whether you’re marketing on a budget of $0 or $10,000 a month.

There’s an easier way to sell to your customers and turn them into loyal clients. And it works even better in tough times. It is a set of simple yet advanced Consultative Selling Techniques to Accelerate Business Development by truly helping your customers to better understand their own situation and demands. Small businesses using this strategy have been able to double or triple their sales in six months or less, accelerating recovery from periods of crisis. Participants take away from this webinar a very simple, unforgettable and effective strategy to stablish much more meaningful and profitable business relationships with their customers.

Using Facebook and Instagram to advertise can be confusing as there are so many options! Reach, lead forms, conversions… what does it all mean and how can these social media platforms help you with your marketing and advertising? This presentation will teach you what the Facebook/Instagram advertising options are and more importantly how to use them in your business.

This webinar will address the challenges faced by businesses during the financial crisis caused by the COVID-19 pandemic. During this pandemic, common reasons companies file bankruptcy are a lack of adequate funding, overleveraging, loss of staff due to government shutdown orders, and inability to change quickly enough to adjust to new market norms. This webinar will address each of these pitfalls and help you sustain your business while avoiding bankruptcy.

The marketplace is undergoing a dramatic shift in the way that we do business as well as evolution of business needs. Technology is continuously responding to needs, present and future of what is needed now and how we conduct business moving forward. The technologies also offer tremendous efficiencies of workflow tasks such as payment, inventory and QuickBooks integration with the benefits of real customer analytics. Participants will be able to re-imagine work functions and how to enable technology to allow businesses to focus on growing and evolving business rather than necessary routine tasks.

Now more than ever, small businesses need access to credit. This webinar with teach you how to obtain business credit using your Employee Identification Number (EIN) and not having to provide a personal guarantee.

You’ve always managed your bank accounts and financial matters a certain way — but is that the best way? This webinar will give you practical operational tips to help your business thrive! You will be given a financial roadmap for your business.

Join Stress Management Specialist Corinne Becker for a connecting and interactive experience to:

• Quiet and Focus the Mind
• Be Present and Aware
• Release Stress

You will learn a simple and highly effective stress releasing technique that you can use anytime, anywhere!

Have you tried advertising on Facebook, didn’t get results and thought it was a waste of money? In many cases that’s because you were missing a key piece: Custom Audiences — reaching the people who are most likely to buy from you. This webinar will teach you how to get in front of people that are interested in your products and services.

After implementing the strategies shared via the Survive & Thrive boot camp, you will be generating new leads for your business on a daily basis. Of course, to be successful, you must convert those leads into sales. In this new environment, your prospects are being inundated with digital marketing. We’ll show you how you can use advanced strategies for MailChimp e-mail marketing and text marketing to follow up with your prospects and turn them into paying customers. Designed for marketers with a basic understanding of e-mail marketing, this workshop covers more advanced features like segmentation and re-mailing in order to increase your open, click and conversion rates.